Omega Delta Phi Fraternity is a social/service fraternity with entities at about 70 college campuses. A large majority of the members tends to be minority, first-gen college students.
During my time working at Texas Tech's Division of Diversity, Equity & Inclusion, I became aware of the importance of student organizations, especially fraternities/sororities, when it came to retention of minority and first-gen university students. Since then, I have made it my personal mission to see that we are providing our members with the tools they need to grow and succeed in the marketing realm.
During my time working at Texas Tech's Division of Diversity, Equity & Inclusion, I became aware of the importance of student organizations, especially fraternities/sororities, when it came to retention of minority and first-gen university students. Since then, I have made it my personal mission to see that we are providing our members with the tools they need to grow and succeed in the marketing realm.
During my undergraduate years I took it upon myself to join the National Marketing team with the goal of creating a database of editable designs for members across the nation to use.
Today, 12 years later, I serve as the VP of Marketing for the national body. As the VP of Marketing, I oversee various teams such as PR, Social Media, Branding and the national magazine, Seven Visions.
Below is a collection of the various magazine covers I have made over the years.
Each year I create an illustration to announce the location of the next upcoming National Conference. I like to combine ODP branding (colors/imagery) with location-specific references apart from the usual logo + skyline seen in most conference imagery.
To promote alumni membership in the DFW we designed and created yearly "Challenge Coins" to give to current members.
One of my first big undertakings as VP of Marketing was to create a Branding Manual along with a database of editable design files, icons and official logos.
