Black Bear Diner
“Feels Like Home”
Challenge
After rapid expansion, Black Bear Diner wanted to grow beyond its successful breakfast business and increase dinner traffic. They needed an integrated campaign that would capture the brand’s homey, welcoming spirit while reminding guests that everything they love about breakfast is waiting for them at dinner, too.
After rapid expansion, Black Bear Diner wanted to grow beyond its successful breakfast business and increase dinner traffic. They needed an integrated campaign that would capture the brand’s homey, welcoming spirit while reminding guests that everything they love about breakfast is waiting for them at dinner, too.
Insight
More than just a diner, Black Bear Diner feels like a mountain lodge getaway — with bear-sized portions, cozy interiors, and a staff that treats guests like family. Guests come for hearty comfort food but leave with the feeling of home.
More than just a diner, Black Bear Diner feels like a mountain lodge getaway — with bear-sized portions, cozy interiors, and a staff that treats guests like family. Guests come for hearty comfort food but leave with the feeling of home.
Creative Solution
We developed the “Black Bear Diner Feels Like Home” campaign, showing friends and families sharing generous meals in warm, cabin-inspired settings.
We developed the “Black Bear Diner Feels Like Home” campaign, showing friends and families sharing generous meals in warm, cabin-inspired settings.
By leaning into the emotional side of dining out — warmth, comfort, and connection — the campaign helped position Black Bear Diner as a go-to spot beyond just breakfast.
